They need to damn near render Avatar in real time, because I want it and gamers want it - even if they don't know they want it.' 'It is up to Epic, and Tim Sweeney in particular, to motivate Sony and Microsoft not to phone in what these next consoles are going to be. Bleszinski has led the design team on Epic's Gears of War franchise, which has been a showpiece for Unreal Engine 3. 'There is a huge responsibility on the shoulders of our engine team and our studio to drag this industry into the next generation,' said Epic's Cliff Bleszinski in an interview with Wired. The company is doing more than showing what's possible with Unreal Engine 4, though it's actively lobbying Microsoft and Sony to ensure that their next-generation systems will help games built with its engine reach their full potential.
After debuting Unreal Engine 4, the next iteration of its popular game engine, behind closed doors at the Game Developers Conference in March, Epic Games is finally letting the public have a peek at the technology's power
